Upcoming Event
Thursday, April 23, 2026
1:00-2:00pm CST
Eric solomon
Standing Out When
Everything Looks the Same
This keynote, led by Dr. Eric Solomon and hosted by Quester, explores how generative AI is driving a sea of sameness by optimizing toward the average, flattening brand distinctiveness, creativity, and even individual perspective. The session will unpack the forces behind this convergence and offer practical principles for how brands can break through it and stand out in a landscape where everyone has access to the same tools and data. It will also turn inward to examine how these same dynamics are reshaping professionals’ voices, judgment, and edge.
This is not another session about AI tools. This is about the mindset we need to grapple with them, and the choices that make brands (and people) impossible to ignore.
Event details
Generative AI is a technology of averages. It predicts the middle, platforms reward the middle, and increasingly, we start acting like the middle. The result is a growing sea of sameness across brands, content, design, and even how we think.Then he'll turn the mirror inward, because the same forces flattening brands are flattening us: Our voices, our judgment, our professional edge.
In this session, Dr. Eric Solomon will unpack the forces flattening distinctiveness right now. He'll share practical principles for how brands can break out of the convergence trap and stand out in categories where everyone has access to the same tools, the same data, and the same AI.
Then he'll turn the mirror inward, because the same forces flattening brands are flattening us: Our voices, our judgment, our professional edge.
What You'll Take Away
Why the bell curve is compressing, and what the forces driving sameness mean for your brand strategy
Actionable ways to build distinctiveness into your brand when the entire marketing workflow is being automated
A personal lens on how to protect your own creative edge and professional value in an AI-saturated world
You'll Leave Thinking About:
Where is your brand drifting toward the mean, and where are you?
Featured Speaker
Eric Solomon, Ph.D.
Cognitive Psychologist, Founder of The Human Operating System, Adjunct Professor at Fordham's Gabelli School of Business
Hosted by
Quester is a transformative innovation and brand consulting agency founded on narrative driven insights that enable a deep understanding of consumer needs, wants, and desires that fuel your growth strategy.
Your mission is our obsession: We build growth by connecting trailblazing clients to stories and narratives grounded in radical
consumer (human) empathy.
Ready to rethink how culture drives behavior?
Save your seat for this free virtual keynote and learn how to turn cultural understanding into strategic advantage.
Space may be limited. Registration required.
What is your growth challenge?