Marcus Collins Keynote
Past event
Wednesday, February 18, 2026
Marcus Collins
Marcus Collins Keynote
In this recorded keynote, Marcus Collins breaks down the mechanics of culture and shows how it influences human behavior at scale. Backed by academic research, real-world case studies, and hands-on experience, this session moves culture from abstract idea to practical strategic tool.
keynote details
What You'll Learn
Why culture, not trends or demographics, is the true driver of behavior
How belief systems form and spread within groups
The difference between observing culture and actually
understanding it
How to apply cultural insight to brand, innovation, and growth strategies
Practical frameworks you can use immediately
Featured Speaker
Marcus Collins
Author, Strategist, Professor
Marcus Collins is the best‑selling author of For the Culture, a groundbreaking exploration of the relationship between culture and human behavior. Drawing from academic research, literature, and decades of experience working with global brands, Marcus helps leaders understand the whys and hows behind influence—so they can create work that resonates deeply and drives action.
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