Expertise
Our Capabilities
Narrative Driven Insights
The stories we tell ourselves, the stories we tell others and the stories we allow into our lives form a Narrative that drives human behavior.
Brand Strategy
Deep functional, emotional and social understanding of your brand and the competitive landscape, to inspire narrative driven brand strategy.
Innovation
Deep identification and understanding of the category Demand spaces and Jobs to be done that enable our ProdigyWorks thinktank to ideate breakthrough innovation opportunities.
Narrative Driven
Insights
Quester leverages proprietary social listening, qualitative-at-scale driven by AI, and quantitative designs to collect rich stories. Quester’s linguistic and quantitative analysts apply advanced analytics to identify unique and differentiating Narratives that become the foundation for growth strategy.
Jobs to Be Done
We uncover the jobs and progress consumers are trying to make in their lives to reveal innovation opportunities that include functional, emotional and social specifications.
Demand Spaces
We identify unique and differentiating occasions to determine when, where, why and how brands should meet the consumer needs through marketing and innovation.
Demand Space Illumination
We leverage existing Demand Spaces and delve into each to uncover deeper motivations, tensions, persons and narratives that guide precise brand and innovation strategies.
Person-Based Segmentation
We segment audiences based on needs, motivations, beliefs, and behaviors enabling more targeted and resonant growth strategies.
Distinctive Attributes
& Assets
We identify the unique visual, emotional, and experiential cues that differentiate a brand and strengthen its presence through consumer mind modeling.
Brand Creative Contextualization
& Optimization
We provide insights that inform messaging and creative execution, ensuring brand communication is rooted in authentic consumer stories
and narratives.
Consumer Journey Mapping
We map the full consumer journey from awareness to advocacy, identifying key touchpoints and opportunities for strategic brand influence.
Lapsed Buyer & Attrition
We analyze the reasons behind consumer disengagement, helping brands re-engage lost customers with empathy and relevance.
Brand
Strategy
Deep functional, emotional and social understanding of your brand and the competitive landscape, to inspire narrative driven brand strategy.
Brand Architecture
We help structure brand portfolios in ways that align with current and future consumer narratives and strategically steer towards brand growth.
Brand Positioning
We combine rich consumer narratives, linguistics and brand strategists to develop positionings that inspire and change behaviors.
Brand Creative
& Messaging
We extend beyond the positioning to develop on-strategy creative and messaging that speaks to unique audiences.
Brand Fandom through Subcultures
We identify emerging communities and cultural movements where your brand has the right and opportunity to show up and build a new level of fandom.
Innovation
Deep identification and understanding of the category Demand spaces and Jobs to be done that enable our ProdigyWorks thinktank to ideate breakthrough innovation opportunities.
Foresight & Trends
We forecast future demand by analyzing cultural shifts and behavioral trends, helping brands prepare for what’s next.
White Space
We uncover untapped market opportunities where consumer needs are unmet and competitive presence is limited, guiding innovation and growth.
ProdigyWorks
The Process
Understanding Your Innovation Challenge
We go deep into learning about your company, your market, and the opportunities and obstacles you face when innovating.
Recruiting the perfect Prodigies
We tap into our global network to select the perfect Prodigies for your assignment.
Agnostic Brainstorming
Working online, the Prodgies generate idea after idea without concerning themselves with whether or not they are good or bad. That comes in the next step.
Evaluation and Culling
Together with our ProdigyWorks team, ideas are evaluated, combined and developed to provide a smaller group of workable options. Consumer input can be collected at this point and/or after the next step.
Presentation
We then share our ideas with you. The concepts are further refined and culled, with your input. Here, too, consumer reactions can be quantified and evaluated.