View the Neocell Jobs To Be Done Case Study Webinar

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Clorox is an industry leader in leveraging Jobs to Be Done and uses the framework to feed their innovation pipeline. But newly acquired Vitamins Minerals and Supplement business needed foundational JTBD research for their Neocell collagen supplement brand, including all the need states that consumers were hiring for within Health and Beauty Care. Caroline Klompmaker will share how an enhanced 2 phased approach leveraging AI, enabled discovery and sizing of not only more jobs than their traditional approach, but also deeper, more nuanced understanding of the consumer within each job. This innovative approach is informing the brand innovation pipeline, messaging, positioning, assortment and more!