Marcus Collins Keynote
Wednesday, February 18, 2026
12:00pm CST
Marcus Collins
Join Quester for a virtual keynote featuring Marcus Collins, best‑selling author of For the Culture, as he reveals how culture shapes what people believe, choose, and do—and how leaders can apply it to drive real behavioral change.
Brand/Client Side Only
Most brands don’t fail because they lack insight. They fail because they misunderstand culture.
Event details
In this keynote, Marcus Collins breaks down the mechanics of culture and shows how it influences human behavior at scale. Backed by academic research, real-world case studies, and hands-on experience, this session moves culture from abstract idea to practical strategic tool.
Brand/Client side only
What You'll Learn
Why culture, not trends or demographics, is the
true driver of behavior
How belief systems form and spread within groups
The difference between observing culture and
actually understanding it
How to apply cultural insight to brand, innovation,
and growth strategies
Practical frameworks you can use immediately
Who Should Attend
Brand, marketing, and innovation leaders
Strategy and insights teams
Growth-focused executives
Anyone responsible for influencing human behavior
Featured Speaker
Marcus Collins
Author, Strategist, Professor
Marcus Collins is the best‑selling author of For the Culture, a groundbreaking exploration of the relationship between culture and human behavior. Drawing from academic research, literature, and decades of experience working with global brands, Marcus helps leaders understand the whys and hows behind influence—so they can create work that resonates deeply and drives action.
Hosted by
Quester is a transformative innovation and brand consulting agency founded on narrative driven insights that enable a deep understanding of consumer needs, wants, and desires that fuel your growth strategy.
Your mission is our obsession: We build growth by connecting trailblazing clients to stories and narratives grounded in radical
consumer (human) empathy.
Ready to rethink how culture drives behavior?
Save your seat for this free virtual keynote and learn how to turn cultural understanding into strategic advantage.
Space may be limited. Registration required.
What is your growth challenge?