“Culture isn’t a trend to chase, it’s the operating system behind human behavior.
In this virtual keynote hosted by Quester, best-selling author and cultural strategist Marcus Collins reveals how culture truly works, why it drives what people do, and how brands can intentionally design for it. Drawing from academic research, real-world case studies, and his groundbreaking book For the Culture, Marcus breaks down the whys and hows behind cultural influence, so leaders can move beyond surface-level insights and build strategies that actually change behavior.”