Software Moderator driven by Artificial Intelligence
In short, our interviewing software engages people in a one-on-one discussion. It presents topics, gathers responses, and follows up on what people share, just like a human moderator would. Quantitative questions (and videos, graphics, and other stimuli) are conversationally interwoven.
It’s delivered in a written chat format, either online or through mobile devices. This means you can get the full story from a large audience (hundreds or thousands), 24/7, in a short amount of time.
Watch this short video to learn more about how the software moderator works.
About Quester’s Advanced Analytic Engine
Obviously, really engaging conversations with lots and lots of people generate a lot of language to analyze.
1As a first step, our trained linguistic research team leverages a proprietary software called CoreText®, so we are able to accurately identify key ideas within the overall dataset. While Quester’s focus is on the qualitative insights revealed in the data, our tools add the ability to provide quantitative support for the qualitative learnings
2The second step in the process is our tools. While Quester’s focus is on the qualitative insights revealed in the data, our tools add the ability to provide quantitative support for the qualitative learnings. The quantification goes beyond coding, to quantify and study key themes and ideas.
3The third step is to bring the analysis to life – Our analysts combine the quantitative data, “quantified” qualitative analysis, and consumer language to tell a compelling, overarching story.
