This post originally appeared on the Greenbook blog. Growing up, were you an avid collector of 8-tracks, records, cassettes, CDs, mp3s, or playlists? With that answer in hand, it is instantly apparent to which generation you belong — Gen Z, Millennial, Gen X, or Boomer. People are significantly shaped by the era in which they […]
The holidays wouldn’t be complete at Quester without our annual, company-wide service project. On Dec. 6, we stepped away from our desks for a few hours and carpooled over to Meals from the Heartland where we put on our hair nets, broke into teams and assembled 19,440 meals that will help feed hungry people around
Are you curious? Do you constantly ask questions, want to know more, NEED to know more? Everyone is curious about something. Whether that something is engineering, medicine, politics, or consumer behavior, we all have an inherent need to learn more about the topics we’re passionate about. Fear can sometimes get in the way of curiosity,
There aren’t too many occasions when repeating a study is worth the cost, but when Nike chose to feature Colin Kaepernick in an ad campaign one week after we completed an AI-moderated qual-plus-quant study asking Americans how they feel about brands taking a stand, we simply couldn’t resist. Nike created a real-life case study. In
Introduction to a Greenbook webinar with Martin Moore, Consumer Insights, Innovation at Hershey\’s, and Tim Hoskins, President at Quester. In this webinar, we demonstrated how product innovation is a consequence of understanding Jobs To Be Done, a framework based on Harvard research that allows marketers to deeply understand a specific situation. In this Hershey’s case
This article originally appeared on the Quester blog. Successful businesses usually have one thing in common. Every employee is obsessed with creating a positive experience for their customers. As an ideology, customer obsession means recognizing that the people who have direct contact with your customers on a daily basis are closest to their successes and
