We’re pleased to announce CoreText Analytics, our proprietary software, is now available as a Software as a Service (SaaS) platform, empowering companies to leverage it for their own qualitative data analysis. For 30 years, Quester’s linguistic analysts have relied on CoreText to conduct our award-winning research. The key component is the software’s ability to take […]
We’ve all made an impulse purchase at one time or the other, buying a bag of chips we didn’t really need, a pair of shoes that weren’t in the plan for another six months, or a bobble-head that served absolutely no purpose whatsoever. We’ve gone Beneath the Trend to learn why people engage in online
Love them or leave them, product parties — both in-person and online — are here to stay. Invitations from family, friends and acquaintances to check out the latest-and-greatest items will keep pouring into our inboxes and newsfeeds because lots of people are making lots of money. These network marketers are taking a bite out of
Quester and Denver-based Intengo have entered into a joint partnership to offer a new and innovative way to develop and test ideas, concepts and messages. It is the only methodology that combines prediction markets and in-depth qualitative interviewing conducted online. Respondents are taken through an online investment game to predict which concepts or messages will
If you’re like us, you’re obsessively curious about interesting trends and what makes people tick! That’s why Quester has joined forces with SoapBoxSample to launch Beneath the Trend — a quick monthly deep-dive into timely topics and trends. Every month, we’ll explore behaviors and feelings about a topic, and share the findings with clients and
The Quester Client Services team recently had fun debating the best analogy to describe the role traditional open ends play in market research today. Suggestions included cargo pants, the Walkman, floppy disks and MySpace to name a few. We ultimately landed on the yellow pages. Here’s why: Like yellow-pages advertising, they’re severely limited in value
