Last week, Quester\’s conversational probing, backed by proprietary artificial intelligence, was integrated into Decipher\’s new research and reporting platform, Beacon. Decipher is leveraging Quester\’s unique ability to integrate one-on-one conversations into quantitative surveys to “fulfill clients\’ goal of creating a more holistic view of their research practice” and was recognized as a “best-in-class technology” by […]
I started at Quester® in 2001 as part of the team tasked with developing the world\’s first online moderator. We named our creation after the famous Greek philosopher, Socrates. The name Socrates was chosen due to what our team of developers and the company\’s founder, Charles Cleveland, were trying to accomplish. Dr. Charles Cleveland, a
Quester, a Des Moines, Iowa marketing research firm, has announced the addition of Ilene Lanin-Kettering as Vice President of Strategic Design and Analysis to their team. Based in Chicago, Illinois, Dr. Lanin-Kettering adds a strong quantitative expertise to Quester\’s unique research designs. With Dr. Lanin-Kettering joining the team, Quester is offering the truest form of
One of the things I love most about mobile research is the additional options that are available to validate whether a respondent is actually taking part in the survey or research project that they claim to be. While online surveys are great there is always that nagging question in the back of my mind –
“Life in a Special-Needs World” Exclusive Report Explores Health and Happiness of Children of All Abilities New York, NY (March 10, 2014) – Parents magazine today revealed exclusive results from a study of moms of children with special needs and those whose children are typically developing comparing their opinions on the health and happiness of
DES MOINES, IA – Quester® reported a 40 percent year-over-year revenue growth for 2013. Quester attributes its growth to continued support from loyal, long-standing relationships and also new relationships from clients who, last year, explored Quester\’s truly innovative approach to research. In addition, Quester credits its dedicated team members who brainstorm ways to innovate traditional
