When The Family Dinner Project team approached Quester early this Fall, with their research concept, Quester’s team was thrilled. In fact, after just a few discussions, Quester offered to conduct the research pro-bono for The Family Dinner Project, a family-oriented non-for-profit organization based out of Watertown, Massachusetts. The purpose of this research was to lead […]
Missed our presentation at TMRE? On Wednesday, November 14, Kelly Garrett, Manager of Global Insights at Belkin, Inc. and Nicole Clinkinbeard, Director of Strategic Insights of Quester presented on the topic: Occupying the Consumer Mind: Bringing Your Customer Segments to Life.
Boca Raton, Florida – Technology-based market research company Quester® has been named Finalist for the 2012 EXPLOR Award, earning distinction with this prestigious honor in research innovation for the second time since 2006. Quester® received the award in partnership with Frito-Lay, during a ceremony held on Tuesday, November 13, at The Market Research Event (TMRE).
For the past several years there has been a big debate about whether companies who manufacture and distribute products should be focusing more on market research or on consumer insights. In many industries, consumer insights is a fairly new term that has just begun to be understood and applied to marketing strategies.
Des Moines, Iowa – Technology-based marketing research company, Quester, launched their text analytics tool known as Aristotle OnDemand for those looking for an efficient way to obtain insights from verbatim data. Quester’s team has been using the Aristotle suite of tools for over 20 years. Aristotle OnDemand has been developed to deliver the core functionality
Leverage Their Brilliance – Using Consumer Intuition to Power Your Innovation Process Does your company ever wonder if your innovation research is truly tapping into all the potential intuitions of consumers? How do you find those truly “product brilliant” consumers whose insights and ideas can really be leveraged into product or service development?
