Des Moines, Iowa – Technology-based qualitative marketing research company, Quester, expanded its language capabilities and now offers a version of their virtual moderator, Socrates, in Simplified Chinese. “We received multiple requests to apply our technology in Chinese given that it’s such a growing market in the online research space,” stated Quester Senior Vice President, Andrea […]
Shakespeare once wrote “What is in a name?” If we had to answer him, we’d tell him “if it’s a brand name, it’s everything.” Remember the Cola Wars and the Pepsi Challenge? Baylor University did and in 2004 they did a more scientific taste test using a machine to monitor brain activity. When respondents didn’t
Check out this article (article is no longer available), written by Mead Johnson Nutrition and Mead Progressive Grocer, about the new 2012 mom shopper. “Capturing the Liftime Value of the \’Mom Shopper\’” is the first of multiple articles to discuss the 2012 mom, and we are excited about the content. The article describes an alternative
It’s THE Market Research Event … “Connecting the best in insights from around the world to fuel innovation, inspire leadership and build an exclusive network of insight strategists.” We’re proud to join the ranks at this year’s event – come see us in Booth #817 and learn more about how Quester can add value to
BASF, or Badische Anilin-und Soda-Fabrik, uses the tagline: “At BASF, we don\’t make a lot of the products you buy. We make a lot of the products you buy better.” We feel like them. They’re ingredient manufacturers and that’s what Quester does. Certainly, we make some interesting designs when you work with us directly –
Not the most exciting introduction. But, we think the results were pretty cool. There was an interesting development on the day of our presentation. For background, Socrates, our interviewing software has been moderating interviews since 2001. He’s conducted more than 3 million conversations and up until this May, they had all been done in English.
