Blog - Page 3 of 27

Written by Andrea Joss | August 22, 2023 | Technology

How We Embrace AI

At Quester, we’re built on stories – and we protect them

We’ve been talking about AI for years – the tools we leverage for interviewing and analytics are built on AI aimed at understanding, and…

Written by Brett Townsend | August 22, 2023March 5, 2024 | In the Media, Social Narratives

You can check out the other chapters of the series at https://www.quester.com/blog/

You have no doubt seen plenty of news articles and…

Written by Quester | July 6, 2023 | Market Research, Methodology#jobstobedone, #JTBD

By Alice Gold, SVP Client Strategy

It’s not often when the routinized hum-drum of grocery shopping gets interrupted with a gleeful WTF,…

Written by Brett Townsend | June 26, 2023March 13, 2024 | Social Narratives

You can check out the other chapters of the series at https://www.quester.com/blog/

What is it about certain TV shows that just capture us?…

Written by Brett Townsend | May 25, 2023May 25, 2023 | Social Narratives

You can check out the other chapters of the series at https://www.quester.com/blog/

Did you know there is a growing trend…

Written by Brett Townsend | May 3, 2023May 10, 2023 | Social Narratives

You can check out the other chapters of the series at https://www.quester.com/blog/

Welcome to this edition of “Assume and Doom” where…

Written by Brett Townsend | April 12, 2023April 12, 2023 | Social Narratives

Welcome to this edition of “Assume and Doom” where we continue to explore inflationary purchase behavior. What we found might surprise…