Check out this article (article is no longer available), written by Mead Johnson Nutrition and Mead Progressive Grocer, about the new 2012 mom shopper. “Capturing the Liftime Value of the ‘Mom Shopper'” is the first of multiple articles to discuss the 2012 mom, and we are excited about the content. The article describes an alternative sampling methodology focused on grocery marketers, merchandisers, category managers and researchers. The report provides information on what is valuable when focusing on capturing the attention of the 2012 mom. From a retailer’s perspective, specifically, they found that the shopping experience is a key satisfaction driver when new moms are selecting a retailer. If you’re in Shopper Marketing, this article is for you.
