Quester continues to push new industry boundaries with the recent launch of a new Alexa skill which allows the company to conduct one-on-one interviews with consumers via voice in households with smart speakers. In partnership with Conagra Brands, Quester recently completed a pilot program in which the Alexa skill was used to talk to consumers […]
We’re pleased to announce CoreText Analytics, our proprietary software, is now available as a Software as a Service (SaaS) platform, empowering companies to leverage it for their own qualitative data analysis. For 30 years, Quester’s linguistic analysts have relied on CoreText to conduct our award-winning research. The key component is the software’s ability to take
Quester and Denver-based Intengo have entered into a joint partnership to offer a new and innovative way to develop and test ideas, concepts and messages. It is the only methodology that combines prediction markets and in-depth qualitative interviewing conducted online. Respondents are taken through an online investment game to predict which concepts or messages will
If you’re like us, you’re obsessively curious about interesting trends and what makes people tick! That’s why Quester has joined forces with SoapBoxSample to launch Beneath the Trend — a quick monthly deep-dive into timely topics and trends. Every month, we’ll explore behaviors and feelings about a topic, and share the findings with clients and
Andrea Joss, Quester Senior Vice President of Research, recently celebrated her 20th anniversary. We asked her to take a look back at her career and the industry, and predict what’s in store for the future of market research. Tell us about yourself and the various roles you’ve held at Quester My academic background is in
Why I joined Quester? I do research because I enjoy analyzing data to understand how “things” work– people, markets, organizations— and help them to work better. At Quester, I found people who care to do the right thing professionally, intellectually and ultimately for our clients. It is an amazing environment that I am fortunate and
