Des Moines, Iowa – Quester®, a Des Moines, IA based market research company, introduces a redesigned website with YouTube videos and prezis about the company giving viewers an opportunity to access information quickly and in various formats. The new website also unveils Quester’s new logo and tagline.
In 2012, Quester expanded its research capabilities, saw its client portfolio increase by 30% over the previous year and received industry recognition at The Market Research Event. Tim Hoskins, Vice President of Client Relations at Quester comments: “2012 has been a very rewarding year for our organization. Our continued emphasis on raising the awareness of
Quester’s holiday party was held on December 13, 2012 and the highlight of the evening was the annual awards presentation, emceed by Quester’s Vice President of Client Relations Tim Hoskins. Every year, Quester presents the Charles E. Cleveland Employee of the Year award to honor outstanding achievement. The award is given based on the votes
Leverage Their Brilliance – Using Consumer Intuition to Power Your Innovation Process Does your company ever wonder if your innovation research is truly tapping into all the potential intuitions of consumers? How do you find those truly “product brilliant” consumers whose insights and ideas can really be leveraged into product or service development?
The IIR’s Market Research Technology Event takes place at the gorgeous Cosmopolitan hotel later this month … “a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.”
If you’re following the market research industry, even from a distance, you likely saw the announcement that Google has released Google Consumer Surveys, to conduct “microsurveys” on a “macro” scale. I saw a range of industry reactions to this new offering, from “it’s the end of the world as we know it” to “it’s the
