Des Moines, Iowa – Technology-based qualitative marketing research company, Quester, expanded its language capabilities and now offers a version of their virtual moderator, Socrates, in Simplified Chinese. “We received multiple requests to apply our technology in Chinese given that it’s such a growing market in the online research space,” stated Quester Senior Vice President, Andrea […]
Welcome. It’s our first post and we couldn’t be more excited. Our goal with this blog is to help support Quester’s overall goal in the industry: Improve Online Qualitative. We conduct online qualitative and linguistic analysis. We are qualitative experts in the context of doing quantitative research. We’re not a large research house, but we
Des Moines, Iowa – Technology-based qualitative marketing research company, Quester, has launched the beta version of its virtual moderator, Socrates®, in Spanish, French and German languages. Socrates conducts one-on-one interviews that mimic the conversation a moderator would have with a respondent. Socrates can be added to quantitative surveys, through the service Quester Inside. Socrates presents
Des Moines, Iowa – Technology-based qualitative marketing research company, Quester, has launched the beta version of Socrates OnDemand™, providing access to their virtual interviewer, Socrates®, to companies and individuals looking for additional depth and richness from their feedback programs. Socrates OnDemand uses Socrates technology to deliver follow-up probes within free form text fields like comment
Ankeny, Iowa – In conjunction with the debut of the Apple iPad, Quester announced this week the introduction of its new Application Programming Interface (API) for Socrates®, their automated online interviewing software. Quester, a technology-based marketing research company headquartered in Des Moines, Iowa, provides the world’s first and only virtual moderator. With the new API,
The Des Moines area has no mountains, no oceans, and if you ask any of this country’s coastal residents, plenty of flat endless fields of corn. Or perhaps the rest of the country has no image of Greater Des Moines? The Greater Des Moines Convention and Visitors Bureau (CVB) recently worked with Quester, a qualitative
