Innovation Advice You Can Actually Use Today A conversation between Brett Townsend and Gwen Ishmael How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many. Yet there is still so much bad innovation being produced, so many products, services, and […]
When you’re meandering through Twitter, whose accounts do you make sure to check every time? As a marketer or researcher, are you quick to check with @AEdwardsLevy when you have a polling question? Do you seek out charting advice from @EdwardTufte? Do you learn about branding from @IndraNooyi? Are any of these accounts among your
Quester and Denver-based Intengo have entered into a joint partnership to offer a new and innovative way to develop and test ideas, concepts and messages. It is the only methodology that combines prediction markets and in-depth qualitative interviewing conducted online. Respondents are taken through an online investment game to predict which concepts or messages will
If you’re like us, you’re obsessively curious about interesting trends and what makes people tick! That’s why Quester has joined forces with SoapBoxSample to launch Beneath the Trend — a quick monthly deep-dive into timely topics and trends. Every month, we’ll explore behaviors and feelings about a topic, and share the findings with clients and
Listening and evaluating stories and what they mean is who we are and what we do at Quester. It is our DNA. When your customers hear stories about your company, how do they think? Let us show you how.
I started at Quester® in 2001 as part of the team tasked with developing the world\’s first online moderator. We named our creation after the famous Greek philosopher, Socrates. The name Socrates was chosen due to what our team of developers and the company\’s founder, Charles Cleveland, were trying to accomplish. Dr. Charles Cleveland, a
