We recently released two new themes for our ITB™ (Interactive Text Box). For those who are not familiar with Quester\’s ITB, think of a chat box, like you would see when using Skype or another instant messenger type program. Quester developed the ITB to allow our clients to use
The week before last, two Quester delegates attended the New Mainstream Business Summit, a Geoscape conference. The conference was held at the Conrad Hotel on Brickell in Miami and focused on marketing to the Hispanic market and more generally, to the multi-cultural populations making the new mainstream.
BASF, or Badische Anilin-und Soda-Fabrik, uses the tagline: “At BASF, we don\’t make a lot of the products you buy. We make a lot of the products you buy better.” We feel like them. They’re ingredient manufacturers and that’s what Quester does. Certainly, we make some interesting designs when you work with us directly –
Not the most exciting introduction. But, we think the results were pretty cool. There was an interesting development on the day of our presentation. For background, Socrates, our interviewing software has been moderating interviews since 2001. He’s conducted more than 3 million conversations and up until this May, they had all been done in English.
Welcome. It’s our first post and we couldn’t be more excited. Our goal with this blog is to help support Quester’s overall goal in the industry: Improve Online Qualitative. We conduct online qualitative and linguistic analysis. We are qualitative experts in the context of doing quantitative research. We’re not a large research house, but we
