Innovation Advice You Can Actually Use Today A conversation between Brett Townsend and Gwen Ishmael How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many. Yet there is still so much bad innovation being produced, so many products, services, and […]
Flipping the Mindset of a Massive Brand Failure No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just a symptom of Bud Light’s bigger disease. Now that the dust of all the self-righteous commentary and political propaganda has settled, it’s
Chapter 7 – With Bob, The Price Will Always Be Right You can check out the other chapters of the series at Perspectives For all of you Boomers, Gen X’ers, and Millennials, here’s a scenario: It’s summer and you’re out of school or home from work. You wake up around 9:00 or 10:00 AM, and
Quester Enters the Metaverse DES MOINES, IA, April 1, 2022 — Quester is proud to announce the purchase of land in Decentraland with the intent to open the first of its kind, state-of-the-art, qualitative research facility. Located in the shopping district of Fashion Street, this new facility will allow Quester to research consumer behavior and
Take 5 with Bryan Conway and Nichole Clinkinbeard Bryan Conway, Research Director What is your favorite thing about being a research director? I love that I am involved in all facets of the research project lifecycle… from the development of a tight but thorough questionnaire, to a survey that respondents enjoy taking, to a succinct
Take 5 with Andrea Joss and Ilene Lanin-Kettering Andrea Joss, Senior Vice President of Research 1) What do you see as the most important skill set researchers will need to have in the future? Versatility. Our techniques and tools will continue to advance while things like traditional access and sample get more challenging – we’ll
