Flipping the Mindset of a Massive Brand Failure No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just a symptom of Bud Light’s bigger disease. Now that the dust of all the self-righteous commentary and political propaganda has settled, it’s […]
Chapter 7 – With Bob, The Price Will Always Be Right You can check out the other chapters of the series at Perspectives For all of you Boomers, Gen X’ers, and Millennials, here’s a scenario: It’s summer and you’re out of school or home from work. You wake up around 9:00 or 10:00 AM, and
Chapter 6 – Two Strikes and a Near Miss You can check out the other chapters of the series at https://quester.com/perspectives/ You have no doubt seen plenty of news articles and debates this summer about the ongoing strikes of both the actors’ (SAG-AFTRA) and writers’ unions (WGA). We also had a strike averted when UPS
Quester Hires Joy Boggio to Lead Social Narrative Capabilities We’re excited to announce the extension of our award-winning insights department to include Social Narratives and the hiring of industry veteran Joy Boggio to lead the initiative. For decades, Quester has specialized in linguistic analysis on data collected from both traditional qualitative and online qualitative surveys.
Quester continues to push new industry boundaries with the recent launch of a new Alexa skill which allows the company to conduct one-on-one interviews with consumers via voice in households with smart speakers. In partnership with Conagra Brands, Quester recently completed a pilot program in which the Alexa skill was used to talk to consumers
Quester makes a splash at the 2017 Camp Sunnyside Regatta Quester staff members Eric Henderson and Luuk Dekkers teamed up July 21 to represent Quester at the 2017 Camp Sunnyside Regatta in Des Moines. The duo enthusiastically paddled through 100-degree temperatures placing Quester one notch higher than in 2016. This year’s regatta raised more than
