No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just a symptom of Bud Light’s bigger disease. Now that the dust of all…
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Quester Quarterly Magazine Q1, 2024
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Quester Quarterly Magazine Q2, 2024
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Quester Quarterly Magazine Q3, 2024
Written by
Brett Townsend
| | Fun, In the Media, Random Musings#brandstrategy, #budlight, #consumerempathy
Flipping the Mindset of a Massive Brand Failure
Chapter 7 – With Bob, The Price Will Always…
You can check out the other chapters of the series at https://www.quester.com/blog/
For all of you Boomers, Gen X’ers, and…
Chapter 6 – Two Strikes And A Near Miss
You can check out the other chapters of the series at https://www.quester.com/blog/
You have no doubt seen plenty of news articles and…
Quester Hires Joy Boggio to Lead Social Narrative…
We’re excited to announce the extension of our award-winning insights department to include Social Narratives and the hiring of industry…
Quester AI Moderator Introduced as an Alexa…
Quester continues to push new industry boundaries with the recent launch of a new Alexa skill which allows the company to conduct one-on-one…
Quester Cares Summer Update
Quester makes a splash at the 2017 Camp Sunnyside Regatta
Quester staff members Eric Henderson and Luuk Dekkers teamed up July 21 to…
Leveraging Artificial Intelligence for…
Read more in the June issue of Quirk’s Marketing Research Review
