Flipping the Mindset of a Massive Brand Failure

No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just a symptom of Bud Light’s bigger disease. Now that the dust of all…

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Chapter 7 – With Bob, The Price Will Always…

You can check out the other chapters of the series at https://www.quester.com/blog/

 

For all of you Boomers, Gen X’ers, and…

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Chapter 6 – Two Strikes And A Near Miss

You can check out the other chapters of the series at https://www.quester.com/blog/

You have no doubt seen plenty of news articles and…

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Quester Hires Joy Boggio to Lead Social Narrative…

We’re excited to announce the extension of our award-winning insights department to include Social Narratives and the hiring of industry…

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Quester AI Moderator Introduced as an Alexa…

Quester continues to push new industry boundaries with the recent launch of a new Alexa skill which allows the company to conduct one-on-one…

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Quester Cares Summer Update

Quester makes a splash at the 2017 Camp Sunnyside Regatta
Quester staff members Eric Henderson and Luuk Dekkers teamed up July 21 to…

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Leveraging Artificial Intelligence for…

Read more in the June issue of Quirk’s Marketing Research Review

Read More “Leveraging Artificial Intelligence for Colgate-Palmolive’s Early Research by Joey Lu, Technology Insights, Consumer & Market Insights, Colgate-Palmolive”