Sometimes, we get asked how we handle sensitive topics: “Are people really going to divulge personal information about themselves to a moderator backed by artificial intelligence?” Surprisingly to some, the answer is – ohhh, yeah.
Andrea Joss and Garrett McGuire were thrilled to visit the University of Wisconsin’s MBA Marketing Research students in April. We shared our thoughts about marketing research and how Quester is fundamentally changing the landscape of research expectations. In return, we learned about the types of questions the industry’s future leaders are asking and how they
Last week, Quester\’s conversational probing, backed by proprietary artificial intelligence, was integrated into Decipher\’s new research and reporting platform, Beacon. Decipher is leveraging Quester\’s unique ability to integrate one-on-one conversations into quantitative surveys to “fulfill clients\’ goal of creating a more holistic view of their research practice” and was recognized as a “best-in-class technology” by
“Life in a Special-Needs World” Exclusive Report Explores Health and Happiness of Children of All Abilities New York, NY (March 10, 2014) – Parents magazine today revealed exclusive results from a study of moms of children with special needs and those whose children are typically developing comparing their opinions on the health and happiness of
In our nationwide survey, we discovered this: Most moms — working or not — get along. So why all the hype? Parents investigates this overblown battle.
By Emily Goon At Quirk\’s, we often – jokingly and affectionately – refer to researchers\’ inherent curiosity as being nosy by nature. In the history of our publications, articles that feature research on research have always drawn a large and enthusiastic audience. So when Des Moines, Iowa, research company Quester approached us about producing a Webinar
