Des Moines, Iowa – In May 2013, three members of the Quester team attended Aguilar Productions’ 17th Annual Hispanic Marketing Conference and Awards in St. Paul, Minnesota. Aguilar Productions has just launched a new community newspaper, Latino American Today, which features Quester (page 11). Quester thanks Richard Aguilar for his hospitality as well as for […]

When The Family Dinner Project team approached Quester early this Fall, with their research concept, Quester’s team was thrilled. In fact, after just a few discussions, Quester offered to conduct the research pro-bono for The Family Dinner Project, a family-oriented non-for-profit organization based out of Watertown, Massachusetts. The purpose of this research was to lead

Quester was honored to have been featured in a paper presented by David Brandt and Lee Markowitz of Ipsos at this year’s CASRO Online conference in Las Vegas. The paper, titled, “How Online Technology May Open the Door to More Integrated Qual/Quant Research,” reviewed the value of incorporating Socrates probing to obtain deeper insights, and

Los Angeles, CA – OTX, the global consumer research and consulting firm that specializes in providing a suite of multi-media research products to the marketing, entertainment and advertising communities, today announced the integration of the simulated moderator software Socrates® into its innovative AdCEP™ product. AdCEP™, the first pre-testing product to measure how emotion, message and

We promise, this article won\’t use the Socratic method to lead you by question and answer to a higher understanding of the $14 billion market research industry. You probably never liked your freshman college philosophy class anyway. But here\’s a quick refresher. The great Greek philosopher Socrates once said, “I know you won\’t believe me,