Earlier this week I was having a conversation with a colleague about truly enjoying what we do. Mainly our conversation focused on understanding what makes people tick, examining the nuances in their language, uncovering their reality.
My parents always used to say that it was impossible to keep up with the changes in technology and that I was capable of doing more with a computer than they ever thought possible. Personally, I thought they were just being naïve and resistant to change. But now as a parent I find myself thinking
Missed our presentation at TMRE? On Wednesday, November 14, Kelly Garrett, Manager of Global Insights at Belkin, Inc. and Nicole Clinkinbeard, Director of Strategic Insights of Quester presented on the topic: Occupying the Consumer Mind: Bringing Your Customer Segments to Life.
For the past several years there has been a big debate about whether companies who manufacture and distribute products should be focusing more on market research or on consumer insights. In many industries, consumer insights is a fairly new term that has just begun to be understood and applied to marketing strategies.
Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of Management in February. Sharing our methodology with the future leaders in the field is a huge opportunity for Quester, and it’s also a great way to give back, and promote the
In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs, text analytics providers, and recruiters. I’m always interested in looking for themes, and I’m certainly curious for perspective on where our industry is headed, so I did a little text analysis of my
