At Quester, consumer stories have always been the foundation of the strategies and insights we develop for clients. Recently, one of our friends in the industry, Susan Fader, recommended Narrative Economics by Robert…
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Quester Quarterly Magazine Q1, 2024
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Quester Quarterly Magazine Q2, 2024
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Quester Quarterly Magazine Q3, 2024
Narrative Economics and Insight Industry Parallels
Client Side vs. Supplier Side Market Research…
Written by Allen Broome, Team Leader Client Insights, Edward Jones
I’ve spent 30 years in market research. And yes, I know 30 years is a…
A True Linguistic Analysis
Language is one of the most powerful tools we have as human beings. It gives us the power to express our hopes, thoughts, fears, opinions and much…
Take 5 with Bryan Conway and Nichole Clinkinbeard
Bryan Conway, Research Director
What is your favorite thing about being a research director?
I love that I am involved in all…
Diagnosing Digital Anxiety: How COVID-19 is…
One of the trademarks of the Quester experience is that we’re really good at communication – we have employees across the country, and we…
Take 5 with Andrea Joss and Ilene Lanin-Kettering
Andrea Joss, Senior Vice President of Research 1) What do you see as the most important skillset researchers will need to have in the future?…
4 Key Roles Market Research Plays in the…
When people think about innovation, generation-changing inventions like the car, the iPhone, and Tesla generally come to mind. These innovations…
