Preparing for the New Normal; Creating Strategies for the Emerging Consumer Landscape What does the post-COVID-19 normal look like for consumers? How do businesses plan for what comes after COVID-19? How does your company navigate market and consumer changes to retain relevance, and become even more relevant, to consumers? In a ‘normal’ world, consumers form […]

Beneath the Trend: A deep dive into generational holiday values In 2019, we conducted a landmark project in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Gen Y (Millennials), Gen X, and Boomers in the USA. In every area we considered, it became clear that generational values are shifting

Clorox has long leveraged the “Jobs to Be Done” framework to feed its innovation pipeline. For its newly acquired Nutranext business, foundational Jobs to be Done research was needed. Along with Caroline Klompmaker, join Tim Hoskins at the Corporate Research Conference in Orlando, Florida to learn how an enhanced two-phase approach that leveraged AI enabled

In 2019, we conducted a landmark generational study in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Millennials, Gen X, and Boomers in the USA. Aided by technology, media, politics and more, we saw generational values shifting at a faster pace than we’ve ever seen before. One thing we

We recently ran across an article in Forbes – How “Jobs To Be Done’ Is A Concept Being Debased. And we couldn’t agree more. It essentially outlines the watering-down phenomenon of Clayton Christensen’s “Jobs to be Done” work as the approach becomes so much bigger and more popular. And it’s totally fair. Quester’s approach has