Written by | | Announcements, Events, Market Research

EXPLOR Response and Thank You: The Power of…

We were very honored and humbled, at Quester, to have won one of the industry’s most prestigious awards. The EXPLOR award isn’t just about new technology and new methods in research, it’s about the…

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Written by | | Market Research, Online Qualitative

Defining My Midwestern Identity: Who Am I?

Living in Iowa all my life, I strongly identify myself as a Midwesterner. While I love to travel and see other parts of the country and the rest…

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Written by | | Market Research, Methodology

You Can Marry Qual and Quant. We’re Their Love…

I love being married. I really do. My husband is a genuinely good person – a funny guy, a great father, a responsible provider – he takes…

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Written by | | Market Research, Methodology

Feeling Happy? Doubt it.

Earlier I wrote a post about being the “Best Husband Ever” but in reality, my wife is one of, if not the best (superlative intended)…

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Written by | | Market Research, Methodology

Happiness: The Bulls**t Emotion – Probing…

We all will spend a majority of our lives trying to achieve and pursue happiness. We also know that the choices we make can affect how we feel…

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Written by | | Market Research, Methodology

Uncovering Passion with Probing

While attending a conference a few years ago, I was listening to a keynote speaker expounding on the differences between “us” (mature…

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Written by | | Development, Market Research

The Birth of Socrates and Large Sample…

I started at Quester® in 2001 as part of the team tasked with developing the world’s first online moderator. We named our creation after…

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