If you’re like us, you’re obsessively curious about interesting trends and what makes people tick! That’s why Quester has joined forces with SoapBoxSample to launch Beneath the Trend — a quick monthly deep-dive into timely topics and trends. Every month, we’ll explore behaviors and feelings about a topic, and share the findings with clients and […]
The Quester Client Services team recently had fun debating the best analogy to describe the role traditional open ends play in market research today. Suggestions included cargo pants, the Walkman, floppy disks and MySpace to name a few. We ultimately landed on the yellow pages. Here’s why: Like yellow-pages advertising, they’re severely limited in value
The failure rate of new products is commonly estimated to be between 80 and 90 percent. While the actual figure is a topic of debate and varies widely between industries, one thing is certain: Answering these five basic but crucial questions can help companies avoid the common pitfalls of a new product launch. Does the
Just look at Quester\’s home page and you see our company driver… Innovation to Insight. It is what brings our team to work every day. In this look inside Quester, we take an introspective deep-dive into innovation and insight, leading up to this October\’s Corporate Researchers Conference where we are proud to sponsor the keynote
Andrea Joss, Quester\’s Vice President of Research, wrote a blog post last year about the company\’s stance on hybrid research. To summarize her main point, Quester is not to be viewed as the “marriage” of qualitative and quantitative research, but rather the “love child” of the two methods – a linguistic nuance that you\’ve come
What started as a deep-dive in to the grocery shopping habits of male college students at Michigan State University became an opportunity to further validate a technology that Quester, a market research firm in Des Moines, has been using for more than ten years–a software-based moderator, backed by artificial intelligence.
