Quester wins the 2014 EXPLOR Award at the TMRE in Boca Raton

EXPLOR Response and Thank You: The Power of People in Research

We were very honored and humbled, at Quester, to have won one of the industry\’s most prestigious awards. The EXPLOR award isn\’t just about new technology and new methods in research, it\’s about the application of these new ideas and how they translate to actually making a difference in the marketplace. We\’re most honored for […]

Defining My Midwestern Identity: Who Am I?

Living in Iowa all my life, I strongly identify myself as a Midwesterner. While I love to travel and see other parts of the country and the rest of the world beyond our borders, home is where The Heartland is. Naturally I was intrigued when I saw the post “What States Are in the Midwest?”

You Can Marry Qual and Quant. We’re Their Love Child

I love being married. I really do. My husband is a genuinely good person – a funny guy, a great father, a responsible provider – he takes and applies his accountant view of life to the pragmatic management of our family and lives. As his “gray area,” more emotionally oriented counterpart, we balance each other

Feeling Happy? Doubt it.

Earlier I wrote a post about being the “Best Husband Ever” but in reality, my wife is one of, if not the best (superlative intended) thing, to have come into my life. When I\’m with her, I\’m happy. So when I was answering a quiz the other day to see if money truly made me

Happiness: The Bulls**t Emotion – Probing for Understanding

We all will spend a majority of our lives trying to achieve and pursue happiness. We also know that the choices we make can affect how we feel about ourselves and our lives. But how do we define it? Is it something we can measure or quantify? Is it the actions we take on the

Uncovering Passion with Probing

While attending a conference a few years ago, I was listening to a keynote speaker expounding on the differences between “us” (mature marketing researchers) and youngsters (tweens, teens, technology-savvy college students, etc.). I believe the overall session was focused on how the use of technology is evolving. However, I distinctly remember that – to highlight

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