One of the things I love most about mobile research is the additional options that are available to validate whether a respondent is actually taking part in the survey or research project that they claim to be. While…
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Quester Quarterly Magazine Q1, 2024
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Quester Quarterly Magazine Q2, 2024
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Quester Quarterly Magazine Q3, 2024
Validating Respondents with Mobile Research…
2013 Was a Great Year for Quester and Mobile…
As I look back over 2013, one of the great successes for Quester was our initiation into mobile research. While we had dabbled in mobile research…
Advancements in interviewing technologies:…
I should admit my relationship with quantitative research: It’s complicated. As a corporate researcher, I liked how quickly quantitative…
An Article from the Best Husband Ever
Last Tuesday my wife was sick and out of the kindness of my heart, I not only cooked dinner but I also cleaned the kitchen afterwards. For those…
Quester relates: How technology is making us all…
A recent book review in The New York Times entitled “Brain Gain” by Walter Isaacson discussed how technology is changing our minds for…
The Difference between analyzing…
Earlier this week I was having a conversation with a colleague about truly enjoying what we do. Mainly our conversation focused on understanding…
Keeping Up with Market Research Technology
My parents always used to say that it was impossible to keep up with the changes in technology and that I was capable of doing more with a…
