Written by | | Market Research, Mobile

Validating Respondents with Mobile Research…

One of the things I love most about mobile research is the additional options that are available to validate whether a respondent is actually taking part in the survey or research project that they claim to be. While…

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Written by | | Market Research, Mobile

2013 Was a Great Year for Quester and Mobile…

As I look back over 2013, one of the great successes for Quester was our initiation into mobile research. While we had dabbled in mobile research…

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Written by | | Market Research, Methodology, Online Qualitative, Technology

Advancements in interviewing technologies:…

I should admit my relationship with quantitative research: It’s complicated. As a corporate researcher, I liked how quickly quantitative…

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Written by | | Market Research

An Article from the Best Husband Ever

Last Tuesday my wife was sick and out of the kindness of my heart, I not only cooked dinner but I also cleaned the kitchen afterwards. For those…

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Written by | | Market Research, Methodology

Quester relates: How technology is making us all…

A recent book review in The New York Times entitled “Brain Gain” by Walter Isaacson discussed how technology is changing our minds for…

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Written by | | Market Research, Methodology

The Difference between analyzing…

Earlier this week I was having a conversation with a colleague about truly enjoying what we do. Mainly our conversation focused on understanding…

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Written by | | Market Research, Technology

Keeping Up with Market Research Technology

My parents always used to say that it was impossible to keep up with the changes in technology and that I was capable of doing more with a…

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