I started at Quester® in 2001 as part of the team tasked with developing the world\’s first online moderator. We named our creation after the famous Greek philosopher, Socrates. The name Socrates was chosen due to what our team of developers and the company\’s founder, Charles Cleveland, were trying to accomplish. Dr. Charles Cleveland, a […]
One of the things I love most about mobile research is the additional options that are available to validate whether a respondent is actually taking part in the survey or research project that they claim to be. While online surveys are great there is always that nagging question in the back of my mind –
As I look back over 2013, one of the great successes for Quester was our initiation into mobile research. While we had dabbled in mobile research prior to 2013, 2013 was our break out year. Mobile research is here to stay and while there are still a lot of questions and challenges to be addressed
I should admit my relationship with quantitative research: It\’s complicated. As a corporate researcher, I liked how quickly quantitative research results were received. A conversation I faced frequently as a corporate researcher was the general validity of qualitative research, but there seemed to be little doubt in anything that had a percentage next to it.
Last Tuesday my wife was sick and out of the kindness of my heart, I not only cooked dinner but I also cleaned the kitchen afterwards. For those who don\’t know me, I really don\’t like cleaning up the kitchen.
A recent book review in The New York Times entitled “Brain Gain” by Walter Isaacson discussed how technology is changing our minds for the better. In this article, Clive Thompson, author of “Smarter Than You Think,” is spotlighted for his perspective regarding human and machine pairing..
