Quester Launches SPARQ To Help Companies Put Humans at the Center of Innovation October 25, 2023 (Des Moines, IA) – Quester, a strategy and insights firm, announced the launch of their human-centered approach to innovation called SPARQ, which emphasizes the firm’s commitment to helping brands ground their innovation efforts through the understanding of people. “Lots […]
You might not realize it, but Quester is a DOBE certified company, a designation offered by Disability:IN. We’re proud to be a for-profit business that is at least 51% owned, managed, and controlled by a person with a disability (DOBE). Being DOBE certified is a business advantage, especially since some companies have a mandate that
Last week, Quester\’s conversational probing, backed by proprietary artificial intelligence, was integrated into Decipher\’s new research and reporting platform, Beacon. Decipher is leveraging Quester\’s unique ability to integrate one-on-one conversations into quantitative surveys to “fulfill clients\’ goal of creating a more holistic view of their research practice” and was recognized as a “best-in-class technology” by
