The Quester Client Services team recently had fun debating the best analogy to describe the role traditional open ends play in market research today. Suggestions included cargo pants, the Walkman, floppy disks and MySpace to name a few. We ultimately landed on the yellow pages. Here’s why: Like yellow-pages advertising, they’re severely limited in value […]
Living in Iowa all my life, I strongly identify myself as a Midwesterner. While I love to travel and see other parts of the country and the rest of the world beyond our borders, home is where The Heartland is. Naturally I was intrigued when I saw the post “What States Are in the Midwest?”
I should admit my relationship with quantitative research: It\’s complicated. As a corporate researcher, I liked how quickly quantitative research results were received. A conversation I faced frequently as a corporate researcher was the general validity of qualitative research, but there seemed to be little doubt in anything that had a percentage next to it.
We recently released two new themes for our ITB™ (Interactive Text Box). For those who are not familiar with Quester\’s ITB, think of a chat box, like you would see when using Skype or another instant messenger type program. Quester developed the ITB to allow our clients to use
Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of Management in February. Sharing our methodology with the future leaders in the field is a huge opportunity for Quester, and it’s also a great way to give back, and promote the
In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs, text analytics providers, and recruiters. I’m always interested in looking for themes, and I’m certainly curious for perspective on where our industry is headed, so I did a little text analysis of my
