The Quester Client Services team recently had fun debating the best analogy to describe the role traditional open ends play in market research today. Suggestions included cargo pants, the Walkman, floppy disks and…
-
-
Quester Quarterly Magazine Q1, 2024
-
Quester Quarterly Magazine Q2, 2024
-
Quester Quarterly Magazine Q3, 2024
Traditional Open Ends: Say Goodbye to the…
Defining My Midwestern Identity: Who Am I?
Living in Iowa all my life, I strongly identify myself as a Midwesterner. While I love to travel and see other parts of the country and the rest…
Advancements in interviewing technologies:…
I should admit my relationship with quantitative research: It’s complicated. As a corporate researcher, I liked how quickly quantitative…
New ITB Themes Released
We recently released two new themes for our ITB™ (Interactive Text Box). For those who are not familiar with Quester’s ITB, think of a…
Written by
Nichole Clinkinbeard
| | Market Research, Methodology, Online QualitativeOnline Qualitative
Sharing Quester’s Approach with MBA Candidates…
Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of…
Written by
Andrea Joss
| | Market Research, Methodology, Online Qualitative2012, Gamification, Linguistic Analysis, Mobile Research, Neuroscience, Qualitative Research, Sentiment Analysis, Social Media, Text Analytics, Trends
Sentiment Analysis … So What?
In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs,…
Written by
Andrea Joss
| | Methodology, Online QualitativeBrand Identity, Brand Name, Open Ends, Probing, Qualitative Research
The Value of Personality Open Ends
Shakespeare once wrote “What is in a name?” If we had to answer him, we’d tell him “if it’s a brand name, it’s…
