Dr. Eric Solomon joins Quester as Head of Brand Consulting Des Moines, Iowa. March 25, 2025. Quester, an Iowa based innovation and brand consulting agency, announced today Dr. Eric Solomon would be joining the agency as the Head of Brand Consulting. In his role, Solomon will help leaders and organizations design not just better brand […]
Quester Acquires ProdigyWorks DES MOINES, IA, July 9, 2024 — Quester, a leading strategy, consulting, and insights agency, announces the acquisition of innovation agency ProdigyWorks. For more than 20 years, ProdigyWorks has been driving transformative innovation through outside-disruptive thinking for some of the world’s greatest companies and best-loved brands. Tapping into their global Mensa-based
Quester Launches SPARQ To Help Companies Put Humans at the Center of Innovation October 25, 2023 (Des Moines, IA) – Quester, a strategy and insights firm, announced the launch of their human-centered approach to innovation called SPARQ, which emphasizes the firm’s commitment to helping brands ground their innovation efforts through the understanding of people. “Lots
Quester Introduces DRIVE for Sustainable Growth Through Brand Building September 25, 2023 (Des Moines, IA) – Quester, a strategy and insights firm, announced the launch of their brand-building process called DRIVE, which emphasizes the firm’s focus on helping brands achieve organic, sustainable growth through proper brand building. “More and more, we are asked by clients
Quester is pleased to announce a new release of CoreText Analytics – our text analytics software which has been enhanced with a sentiment analysis feature. Introduced on a SaaS platform in July 2018, CoreText Analytics gives users the ability to import verbatim responses from an entire dataset and quickly produce a report highlighting the most
Quester continues to push new industry boundaries with the recent launch of a new Alexa skill which allows the company to conduct one-on-one interviews with consumers via voice in households with smart speakers. In partnership with Conagra Brands, Quester recently completed a pilot program in which the Alexa skill was used to talk to consumers
