Des Moines, Iowa – Technology-based qualitative marketing research company, Quester, and professional-grade mobile survey software provider iPinion have integrated their respective systems to bring greater depth to the fast emerging mobile research and insights gathering space. “The integration of the Socrates virtual moderator and text analytics solution with a mobile research platform is a great […]

Des Moines, Iowa – Reading through consumer comments is an overwhelming task given the sheer number of comments and variety of responses. When clients challenged Quester to find an easier way to translate comments into insights, the online qualitative market research company responded by an elegant blending of simple web technology and their unique approach

Des Moines, Iowa – Market research company Quester, in partnership with digital development firm Omnigon, has announced a new service called FeedbackFX with Socrates. The companies combined technologies to provide the only known digital highlighting research tool with probing feedback capabilities. FeedbackFX is a highlighter tool available to researchers looking for feedback on digital content

Des Moines, Iowa – The economy has imposed new standards onto the research industry forcing research and brand teams to do more with less and creating higher expectations from research partners. Quester, a technology-based qualitative marketing research company, is responding with its 2010 Tailored Deliverable. The new approach takes the typical research report one step