Chapter 4 – A Nice Day for a Dry Wedding You can check out the other chapters of the series at https://quester.com/perspectives/   Did you know there is a growing trend towards dry weddings? Welcome to this edition of “Assume and Doom” where spring is in the air and we’re in prime wedding season. So, […]

Chapter 3 – Celebrities, Influencers and Marketing Pushback You can check out the other chapters of the series at https://quester.com/perspectives/ Welcome to this edition of “Assume and Doom,” where we prepare you to potentially evolve the way you look at marketing to Millennials and Gen Zs: Millennials and Gen Zs are redefining influencing and advertising

Assume and Doom: Chapter 2 – Inflationary Purchase Behavior Welcome to this edition of “Assume and Doom,” where we continue to explore inflationary purchase behavior. What we found might surprise you: Consumers believe once prices go up, they never come down Historically, consumers turn to discount stores to save money – but Asian markets? It’s

Assume and Doom: Chapter 1 – Sustainability and Organic Food Behavior During Inflation Welcome to Quester’s new series “Assume and Doom,” where we present some prevalent assumptions, then bring clarity to them using our intuitive and informative ability to dig into social narratives to see what consumers are saying about these issues. So many times,