How We Embrace AI At Quester, we’re built on stories – and we protect them We’ve been talking about AI for years – the tools we leverage for interviewing and analytics are built on AI aimed at understanding, and they’re incredibly compelling and useful. However, as AI has advanced to the point where people are […]
I should admit my relationship with quantitative research: It\’s complicated. As a corporate researcher, I liked how quickly quantitative research results were received. A conversation I faced frequently as a corporate researcher was the general validity of qualitative research, but there seemed to be little doubt in anything that had a percentage next to it.
We recently released two new themes for our ITB™ (Interactive Text Box). For those who are not familiar with Quester\’s ITB, think of a chat box, like you would see when using Skype or another instant messenger type program. Quester developed the ITB to allow our clients to use
My parents always used to say that it was impossible to keep up with the changes in technology and that I was capable of doing more with a computer than they ever thought possible. Personally, I thought they were just being naïve and resistant to change. But now as a parent I find myself thinking
