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What We Mean When We Say We’re Built to Listen,…

If you talk to your Quester friends this year, you’ll hear us reference this a lot – the idea that we’re built to listen, to learn, and to lead. But beyond the catchy line and clever alliteration (which,…

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President’s Message

As strategy professionals and trend watchers, we’re continuously fascinated by the way people respond to external forces.  One thing we know is…

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Quester Launches Text Analytics Software

Des Moines, Iowa – Technology-based marketing research company, Quester, launched their text analytics tool known as Aristotle OnDemand for…

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Capturing the Lifetime Value of the Mom Shopper

Check out this article (article is no longer available), written by Mead Johnson Nutrition and Mead Progressive Grocer, about the new 2012 mom…

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IIR’s TMRE 2011

It’s THE Market Research Event … “Connecting the best in insights from around the world to fuel innovation, inspire leadership and build an…

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