Unilever is betting big on creators – shifting half its media spend to social and letting influencers help shape its brand voice. It’s a bold move from carefully crafted campaigns to a chorus of authentic voices. Will this creator-led future spark deeper connections or blur the brand’s message? Time (and TikTok) will tell.
What We Mean When We Say We’re Built to Listen, Learn, and Lead If you talk to your Quester friends this year, you’ll hear us reference this a lot – the idea that we’re built to listen, to learn, and to lead. But beyond the catchy line and clever alliteration (which, obviously, we love), what does
President’s Message As strategy professionals and trend watchers, we’re continuously fascinated by the way people respond to external forces. One thing we know is that during times of uncertainty, people often follow an intuitive reaction to pull back and take fewer risks, to seek out what’s known and comfortable over change and progress. So, we
Des Moines, Iowa – Technology-based marketing research company, Quester, launched their text analytics tool known as Aristotle OnDemand for those looking for an efficient way to obtain insights from verbatim data. Quester’s team has been using the Aristotle suite of tools for over 20 years. Aristotle OnDemand has been developed to deliver the core functionality
Check out this article (article is no longer available), written by Mead Johnson Nutrition and Mead Progressive Grocer, about the new 2012 mom shopper. “Capturing the Liftime Value of the \’Mom Shopper\’” is the first of multiple articles to discuss the 2012 mom, and we are excited about the content. The article describes an alternative
IIR’s TMRE 2011 It’s THE Market Research Event … “Connecting the best in insights from around the world to fuel innovation, inspire leadership and build an exclusive network of insight strategists.” We’re proud to join the ranks at this year’s event – come see us in Booth #817 and learn more about how Quester can
