Des Moines, Iowa. March 25, 2025. Quester, an Iowa based innovation and brand consulting agency, announced today Dr. Eric Solomon would be joining the agency as the Head of Brand Consulting. In his role, Solomon will help leaders and organizations design not just better brand strategies, but truer, more human ones. Quester believes technology should be used to illuminate what makes us human, not erase it, making this the perfect partnership.
Solomon has spent over 25 years at the intersection of psychology, technology, culture, and business. He has led global strategy for some of the world’s top technology brands including YouTube, Spotify, and Instagram. In 2019 he founded The Human OS™, an independent consulting practice.
The Human OS™ isn’t just another framework, it’s a blueprint for true alignment. It encodes the deepest, most foundational aspects of an organization, what others call vision, values, mission, and positioning, into real embodied action. It ensures that what a company says and what it does are not just aligned, but inseparable. In a world increasingly shaped by artificial intelligence, that kind of authenticity is not just a nice-to-have. It is the difference between relevance and obsolescence.
“We have helped some of the world’s largest and most beloved brands build successful brand strategies from our proprietary consumer narrative frameworks,” said Tim Hoskins, President at Quester. “With the addition of Eric, we are elevating and expanding our brand consulting practice through his brilliance, creativity and in-depth experience to drive business impact for our clients.”
Solomon entered the business world through the doors of academia, earning a master’s and a PhD in cognitive psychology prior to leading research and strategy for two award-winning creative agencies. As part of his consulting practice, he has worked with leaders and teams across a wide range of firms, from emerging start-ups and nonprofits to long-established enterprises.
“Too often, brand strategies sound compelling in theory but fall flat in practice. At Quester, we’re changing that,” said Dr. Eric Solomon. “My work focuses on helping organizations align their brand story with their actions—so what they say and what they do become one and the same. That’s how we build brands that not only grow, but resonate, endure, and lead.”
About Quester
Quester is a transformative innovation and brand consulting agency founded on narrative driven insights that enable a deep understanding of consumer needs, wants, and desires that fuel your growth strategy.
Quester’s proprietary frameworks identify unique opportunities for the world’s most beloved and trusted brands. These opportunities are developed into narrative driven strategies with cross-functional teams for activation that drives top and bottom line.
For more information, visit www.Quester.com
Contact Information
Tim Hoskins, President
Kirsten Hair, Marketing & PR
