Welcome. It’s our first post and we couldn’t be more excited. Our goal with this blog is to help support Quester’s overall goal in the industry: Improve Online Qualitative. We conduct online qualitative and linguistic analysis. We are qualitative experts in the context of doing quantitative research. We’re not a large research house, but we work closely with those companies and our end clients. Since we have a specialty, but work in and around everyday research – we see some unique issues. They come up basically every week. For example, most folks don’t think about the wording of an open end or how you should follow up on an issue like “expensive.” Or for another example, what’s the difference between Spanish speakers in the US and in Mexico. Or, how can a qualitative question be used to replace a battery of quantitative questions.
Now, we can’t answer those in this first post. We want you to come back. But those are the type of issues we’d like to address.
Hey, thanks for dropping by. Don’t be a stranger. We love visitors.
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Andrea loves Quester – and not just like she loves ice cream – real love, in her heart. To AJ, Quester is special because it’s full of people with giant brains who care deeply about their work and each other. Every day is different, there’s always something going on and there are always big ideas. AJ also feels it’s important to note that the people of Quester are - individually and collectively - hilarious.
As Senior Vice President of Research, she makes sure that the work we do is great, that we stay creative in our designs and tools, that our approaches are top notch, and that we have all of the fun (and also snacks. Including ice cream).
AJ’s fun fact is that she has four kids who are seventeen years apart in age – she finds them unique, inspiring and amazing and she will absolutely tell you all about them whenever she sees you (glad you asked!). She also has a fantastic husband who lets her pretend to be the nice one but is really the most patient man in the Greater Metro Area. She secretly aspires to write a novel in her free time, but watches Property Brothers instead.
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