Though podcasts have been around for more than a decade, you can see in Google Trends that they really took off in 2014. Naturally, the customer insights and experience industry has joined in the fun and knowledge sharing. Below, we’ve listed some of our favorites. Let us know which one is your favorite, or if we’ve missed your favorite. Happy listening!
- B2B Revealed: Hosted by Sean Campbell at Cascade Insights, a market research company geared towards B2B tech businesses. Their focus is helping B2B business owners improve their sales, marketing, and market research activities. Available on many platforms.
- Behind the Data: Hosted by Sara Abdi of Euromonitor International, Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. Listen to market research experts to talk about their experiences from the weirdest things ever researched to future innovations in the industry.
- Brainfluence: Hosted by Roger Dooley, Brainfluence shares the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. Roger and his guests share brain-oriented tactics to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more.
- The CX Cast: Hosted by Forrester, this podcast focuses on customer experience.
- Conversations for Research Rockstars: Hosted by Kathryn Korostoff, CEO of Research Rockstar, learn from conversations and guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights.
- Crack the Customer Code: Hosted by Adam Toporek and Jeannie Walters, this podcast is about learning from business leaders who are innovating in many cases (and disappointing in others). Hear from Fortune 500 executives, authors, retail magnates, product poobahs and entrepreneurs making things happen.
- Damn Good Brands: Hosted by Nick Taylor of Lippe Taylor, learn from marketers, makers, brand executives, agency veterans, technologists, friends and key voices of innovation in the marketing ecosystem. Collect bite-sized insights on the topics driving shifts in marketing, advertising, social media, influencer marketing, technology and consumer buying behavior as well as insights into the creative processes and best practices of marketing superstars.
- Data Gurus Podcast: Hosted by Sima Vasa, co-founder of Paradigm Sample and Infinity Squared Ventures, Sima brings a real-life perspective on what’s happening in the research industry and how successful companies and individuals in this niche navigate through the sea of change.
- Decoding the Customer: Hosted by Julia Ahlfeldt, this podcast shares interviews and perspectives from global customer experience experts.
- Euromonitor Podcasts: Euromonitor International discusses global market research affecting the world today with a look at the global economy, emerging markets and consumer trends around the world.
- Floor 9: Hosted by Scott Elchison from IPG Media Lab, Floor 9 evaluates new technology, including how it changes consumer behavior and media consumption, and provides clients with actionable insights to help navigate the evolving media landscape.
- Happy Market Research Podcast: Hosted by Jamin Brazil, Happy Market Research goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends. Hear podcast interviews with major brands and market research firms.
- Harvard Business Review IdeaCast: Hosted by Alison Beard and Curt Nickisch, this podcast features the leading thinkers in business and management from Harvard Business Review.
- Hidden Brain: Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.
- Insightrix Podcast: Hosted by Duncan McGregor, the Insightrix Podcast shares informative stories and entertaining narratives within the field of market research. They interview international research and business leaders on B2B issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policy makers, business and academic researchers and more.
- Marketing Smarts from MarketingProfs: Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
- MRXplorer: Hosted by Z Johnson, MRXplorer shares musings on market research, from methodologies and lessons learned to broader thoughts about the industry and its future.
- NCRM podcasts: The National Centre for Research Methods at the University of Southampton shares methodological approaches in qualitative research. Though they haven’t broadcast in six months, the recordings are particularly interesting for qualitative researchers.Top of Form
- Outside In: Hosted by Charles Trevail, Outside In explores how consumers are changing and how companies are changing with them. Charles interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.
- QRCA Views Podcast: Hosted by Foster Winter, The Qualitative Research Consultants Association interviews researchers about the research techniques they use.
- Real People with Jason Dunstone: Hosted by Jason Dunstone, the founder and managing director of Square Holes, learn from his 25 years of conducting human-centered research, interviewing average and not-so-average people to understand what they believe and how they behave. Key themes include consumer insights, market research, design thinking, innovation, culture, trends and much more.
- Shoppernomics: Decision Breakers president, Phil McGee, interviews authors of academic papers on the topic of shopping behavior and decision making. There hasn’t been a new podcast in over 6 months but there are some great recordings to choose from.
- What It Means: Hosted by Victor Milligan and Jennifer Isabella of Forrester, What It Means shares thought about the age of the customer, a fundamental shift in the market that is forcing companies and executives to change course.
You might like to read these:
- What Does It Mean to Be Truly Customer Obsessed?
- Curiosity: The Essential Mindset of a Successful Market Researcher
- Exposing the Generational Divide when a Brand takes a Stand
Quester® is award-winning consumer intelligence firm that uses proprietary artificial intelligence technologies to conduct multi-lingual qualitative research on a quantitative scale. We specialize in yielding superior consumer understanding in areas such as innovation, concept development, brand positioning, segmentation, and path to purchase. Our online software-based moderator and analytical software probes deep into participant thought processes, analyzes responses, and allows researchers to make wise business decisions grounded in data, and has netted Quester an EXPLOR Award from the TMRE and an Ogilvy Award from The ARF. Learn about our DIY tools on our website.
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