Innovation Advice You Can Actually Use Today A conversation between Brett Townsend and Gwen Ishmael How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many. Yet there is still so much bad innovation being produced, so many products, services, […]
Validating Empathy By Ilene Lanin-Kettering & Andrea Joss One of our defining principles at Quester is our deep belief in radical consumer empathy. Stories are the foundation of our work, and our tools are built to both help people tell their authentic stories and to then effectively and empathically analyze their language. As researchers, we don’t
Asking + Listening Since we were founded in the 1970s, Quester has prided itself on being a trailblazer in uncovering consumer stories. We developed linguistic analysis tools to efficiently identify core themes within large unstructured data sets along with the industry’s first artificial intelligence-driven moderator. We pioneered quantitative analytic techniques on large-scale qualitative data. And
These Berries Spoke to Me By Alice Gold, SVP Client Strategy It’s not often when the routinized hum-drum of grocery shopping gets interrupted with a gleeful WTF, but that’s exactly what just happened to me. This package stopped me in my tracks in my sweep through the produce department. And it spoke volumes. This variety
When you’re meandering through Twitter, whose accounts do you make sure to check every time? As a marketer or researcher, are you quick to check with @AEdwardsLevy when you have a polling question? Do you seek out charting advice from @EdwardTufte? Do you learn about branding from @IndraNooyi? Are any of these accounts among your
You might not realize it, but Quester is a DOBE certified company, a designation offered by Disability:IN. We’re proud to be a for-profit business that is at least 51% owned, managed, and controlled by a person with a disability (DOBE). Being DOBE certified is a business advantage, especially since some companies have a mandate that
