Gen Z is the next segment of people generating buzz among marketers and researchers trying to build products and services that better meet consumer needs. What is unique about this cohort? Who are they and what’s happening in their lives? And since we regularly hear about the stress, what ARE their drivers of stress? Taking […]
Quester and Denver-based Intengo have entered into a joint partnership to offer a new and innovative way to develop and test ideas, concepts and messages. It is the only methodology that combines prediction markets and in-depth qualitative interviewing conducted online. Respondents are taken through an online investment game to predict which concepts or messages will
If you’re like us, you’re obsessively curious about interesting trends and what makes people tick! That’s why Quester has joined forces with SoapBoxSample to launch Beneath the Trend — a quick monthly deep-dive into timely topics and trends. Every month, we’ll explore behaviors and feelings about a topic, and share the findings with clients and
The Quester Client Services team recently had fun debating the best analogy to describe the role traditional open ends play in market research today. Suggestions included cargo pants, the Walkman, floppy disks and MySpace to name a few. We ultimately landed on the yellow pages. Here’s why: Like yellow-pages advertising, they’re severely limited in value
In the Q3-Q4 2016 GRIT Report, GreenBook asked participants to rank factors important in survey design. “Respondent Experience” finished dead last. The finding is very concerning, but it is also something we’ve been aware of and tracking for several years. In fact, at many levels it makes sense for the simple reason that traditional research
At Quester, we see attitudes towards companies and brands turn on a better understanding of the happiness individuals draw from their personal experiences. Are you digging deeper into what factors lead to the true happiness your customers derive from their interaction with you?
