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Written by Garrett McGuire | July 14, 2015 | Market Research, Methodology

Is your hybrid research like this Puggle? Could…

Andrea Joss, Quester’s Vice President of Research, wrote a blog post last year about the company’s stance on hybrid research. To summarize her main point, Quester is not to be viewed as the…

Read More �Is your hybrid research like this Puggle? Could be.�
Written by Andrea Joss | May 27, 2014 | Market Research, Methodology

You Can Marry Qual and Quant. We’re Their Love…

I love being married. I really do. My husband is a genuinely good person – a funny guy, a great father, a responsible provider – he takes…

Read More �You Can Marry Qual and Quant. We’re Their Love Child�
Written by Alexander Parrish | May 22, 2014 | Market Research, Methodology

Feeling Happy? Doubt it.

Earlier I wrote a post about being the “Best Husband Ever” but in reality, my wife is one of, if not the best (superlative intended)…

Read More �Feeling Happy? Doubt it.�
Written by Emily Schuttlefield | May 20, 2014 | Market Research, Methodology

Happiness: The Bulls**t Emotion – Probing…

We all will spend a majority of our lives trying to achieve and pursue happiness. We also know that the choices we make can affect how we feel…

Read More �Happiness: The Bulls**t Emotion – Probing for Understanding�
Written by Hannah Collins | April 29, 2014 | Market Research, Methodology

Uncovering Passion with Probing

While attending a conference a few years ago, I was listening to a keynote speaker expounding on the differences between “us” (mature…

Read More �Uncovering Passion with Probing�
Written by Garrett McGuire | December 18, 2013 | Market Research, Methodology, Online Qualitative, Technology

Advancements in interviewing technologies:…

I should admit my relationship with quantitative research: It’s complicated. As a corporate researcher, I liked how quickly quantitative…

Read More �Advancements in interviewing technologies: Bringing confidence to qualitative�
Written by Garrett McGuire | November 7, 2013 | Market Research, Methodology

Quester relates: How technology is making us all…

A recent book review in The New York Times entitled “Brain Gain” by Walter Isaacson discussed how technology is changing our minds for…

Read More �Quester relates: How technology is making us all smarter�

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