The Difference between analyzing…

Earlier this week I was having a conversation with a colleague about truly enjoying what we do. Mainly our conversation focused on understanding what makes people tick, examining the nuances in their language,…

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From Market Research to Consumer Insights

For the past several years there has been a big debate about whether companies who manufacture and distribute products should be focusing more on…

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Sharing Quester’s Approach with MBA Candidates…

Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of…

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Sentiment Analysis … So What?

In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs,…

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The Value of Personality Open Ends

Shakespeare once wrote “What is in a name?” If we had to answer him, we’d tell him “if it’s a brand name, it’s…

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We are like BASF

BASF, or Badische Anilin-und Soda-Fabrik, uses the tagline: “At BASF, we don’t make a lot of the products you buy. We make a lot of the…

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