Written by | | Market Research, Methodology

The Difference between analyzing…

Earlier this week I was having a conversation with a colleague about truly enjoying what we do. Mainly our conversation focused on understanding what makes people tick, examining the nuances in their language,…

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Written by | | Market Research, Methodology

From Market Research to Consumer Insights

For the past several years there has been a big debate about whether companies who manufacture and distribute products should be focusing more on…

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Written by | | Market Research, Methodology, Online Qualitative

Sharing Quester’s Approach with MBA Candidates…

Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of…

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Written by | | Market Research, Methodology, Online Qualitative, , , , , , , , ,

Sentiment Analysis … So What?

In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs,…

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Written by | | Methodology, Online Qualitative, , , ,

The Value of Personality Open Ends

Shakespeare once wrote “What is in a name?” If we had to answer him, we’d tell him “if it’s a brand name, it’s…

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Written by | | Development, Methodology, ,

We are like BASF

BASF, or Badische Anilin-und Soda-Fabrik, uses the tagline: “At BASF, we don’t make a lot of the products you buy. We make a lot of the…

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