While attending a conference a few years ago, I was listening to a keynote speaker expounding on the differences between “us” (mature marketing researchers) and youngsters (tweens, teens, technology-savvy college students, etc.). I believe the overall session was focused on how the use of technology is evolving. However, I distinctly remember that – to highlight […]
I should admit my relationship with quantitative research: It\’s complicated. As a corporate researcher, I liked how quickly quantitative research results were received. A conversation I faced frequently as a corporate researcher was the general validity of qualitative research, but there seemed to be little doubt in anything that had a percentage next to it.
A recent book review in The New York Times entitled “Brain Gain” by Walter Isaacson discussed how technology is changing our minds for the better. In this article, Clive Thompson, author of “Smarter Than You Think,” is spotlighted for his perspective regarding human and machine pairing..
Earlier this week I was having a conversation with a colleague about truly enjoying what we do. Mainly our conversation focused on understanding what makes people tick, examining the nuances in their language, uncovering their reality.
For the past several years there has been a big debate about whether companies who manufacture and distribute products should be focusing more on market research or on consumer insights. In many industries, consumer insights is a fairly new term that has just begun to be understood and applied to marketing strategies.
Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of Management in February. Sharing our methodology with the future leaders in the field is a huge opportunity for Quester, and it’s also a great way to give back, and promote the
