Earlier this week I was having a conversation with a colleague about truly enjoying what we do. Mainly our conversation focused on understanding what makes people tick, examining the nuances in their language,…
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Quester Quarterly Magazine Q1, 2024
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Quester Quarterly Magazine Q2, 2024
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Quester Quarterly Magazine Q3, 2024
The Difference between analyzing…
From Market Research to Consumer Insights
For the past several years there has been a big debate about whether companies who manufacture and distribute products should be focusing more on…
Written by
Nichole Clinkinbeard
| | Market Research, Methodology, Online QualitativeOnline Qualitative
Sharing Quester’s Approach with MBA Candidates…
Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of…
Written by
Andrea Joss
| | Market Research, Methodology, Online Qualitative2012, Gamification, Linguistic Analysis, Mobile Research, Neuroscience, Qualitative Research, Sentiment Analysis, Social Media, Text Analytics, Trends
Sentiment Analysis … So What?
In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs,…
Written by
Andrea Joss
| | Methodology, Online QualitativeBrand Identity, Brand Name, Open Ends, Probing, Qualitative Research
The Value of Personality Open Ends
Shakespeare once wrote “What is in a name?” If we had to answer him, we’d tell him “if it’s a brand name, it’s…
Written by
Andrea Joss
| | Development, MethodologyQualitative Research, Quantitative Research, Survey Structure
We are like BASF
BASF, or Badische Anilin-und Soda-Fabrik, uses the tagline: “At BASF, we don’t make a lot of the products you buy. We make a lot of the…
