The Quester Client Services team recently had fun debating the best analogy to describe the role traditional open ends play in market research today. Suggestions included cargo pants, the Walkman, floppy disks and MySpace to name a few. We ultimately landed on the yellow pages. Here’s why: Like yellow-pages advertising, they’re severely limited in value […]
One of the things I love most about mobile research is the additional options that are available to validate whether a respondent is actually taking part in the survey or research project that they claim to be. While online surveys are great there is always that nagging question in the back of my mind –
As I look back over 2013, one of the great successes for Quester was our initiation into mobile research. While we had dabbled in mobile research prior to 2013, 2013 was our break out year. Mobile research is here to stay and while there are still a lot of questions and challenges to be addressed
