Perspectives
Strategic Reflections

Diagnosing Digital Anxiety: How COVID-19 is affecting work-from-home employees
Diagnosing Digital Anxiety: How COVID-19 is affecting work-from-home employees One of the trademarks of the Quester experience is that we’re really good at communication –

Take 5 with Andrea Joss and Ilene Lanin-Kettering
Take 5 with Andrea Joss and Ilene Lanin-Kettering Andrea Joss, Senior Vice President of Research 1) What do you see as the most important skill

4 Key Roles Market Research Plays in the Innovation Process
4 Key Roles Market Research Plays in the Innovation Process When people think about innovation, generation-changing inventions like the car, the iPhone, and Tesla generally

Introducing Mary Rubin and Jack Marquardt
Introducing Mary Rubin and Jack Marquardt We are thrilled to announce two new Client Strategists have joined the Quester family. We put them on the

4 Ways the Insights Industry Needs to Evolve in 2021
4 Ways the Insights Industry Needs to Evolve in 2021 2020 has come and gone. Good riddance. There is no need for us to recap

Theo Epstein’s Pivot: Big Data and Soul
Theo Epstein’s Pivot: Big Data and Soul Theo Epstein is leaving the Cubs! The man who took the Cubs from Loveable Losers to breaking the