Perspectives
Strategic Reflections
Validating Empathy
Validating Empathy By Ilene Lanin-Kettering & Andrea Joss One of our defining principles at Quester is our deep belief in radical consumer empathy. Stories are the
Peanut Butter: Rising From the Ashes Like a Phoenix
Peanut Butter: Rising from the Ashes Like a Phoenix Did you ever hear the phrase “what’s old is new again”? It points out that sometimes
Flipping the Mindset of a Massive Brand Failure
Flipping the Mindset of a Massive Brand Failure No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to
I’ll Drink to That? Something’s Going On With Alcohol
I’ll Drink to That? Something’s Going On With Alcohol Since the early 2000s, Americans’ consumption of alcohol has consistently grown, but that trend may be
What We Mean When We Say We’re Built to Listen, Learn, and Lead
What We Mean When We Say We’re Built to Listen, Learn, and Lead If you talk to your Quester friends this year, you’ll hear us
Quester Acquires ProdigyWorks
Quester Acquires ProdigyWorks DES MOINES, IA, July 9, 2024 — Quester, a leading strategy, consulting, and insights agency, announces the acquisition of innovation agency ProdigyWorks.