Perspectives
Strategic Reflections
Quester Enters the Metaverse
Quester Enters the Metaverse DES MOINES, IA, April 1, 2022 — Quester is proud to announce the purchase of land in Decentraland with the intent
Amazon Prime Price Hike – Why a Social Narrative Analysis Predicts It Won’t Impact Membership
Amazon Prime Price Hike – Why a Social Narrative Analysis Predicts It Won’t Impact Membership As a narratives company, Quester is often looking at multiple
The Memorability and Importance of Stories
Stories have been around since early humanity. Some of the earliest stories were captured as cave drawings dating back 30,000 years. And while we have
Quester Hires Joy Boggio to Lead Social Narrative Capabilities
Quester Hires Joy Boggio to Lead Social Narrative Capabilities We’re excited to announce the extension of our award-winning insights department to include Social Narratives and
Narrative Economics and Insight Industry Parallels
Narrative Economics and Insight Industry Parallels At Quester, consumer stories have always been the foundation of the strategies and insights we develop for clients. Recently,
Client Side vs. Supplier Side Market Research Roles: What are the surprises and the insights from someone who has done both?
Client Side vs. Supplier Side Market Research Roles: What are the surprises and the insights from someone who has done both? Written by Allen Broome,