Perspectives
Strategic Reflections
4 Key Roles Market Research Plays in the Innovation Process
When people think about innovation, generation-changing inventions like the car, the iPhone, and Tesla generally come to mind. These innovations are typically dreamed up by
Introducing Mary Rubin and Jack Marquardt
We are thrilled to announce two new Client Strategists have joined the Quester family. We put them on the hot seat so you can get
4 Ways the Insights Industry Needs to Evolve in 2021
2020 has come and gone. Good riddance. There is no need for us to recap how challenging the year was. However, as crazy as 2020
Theo Epstein’s Pivot: Big Data and Soul
Theo Epstein is leaving the Cubs! The man who took the Cubs from Loveable Losers to breaking the curse of the Billy Goat and earning
This Rice Unites/Este Arroz Ya Nos Unió wins Silver Ogilvy Award in the Multicultural Category from the ARF
We are pleased to congratulate Mahatma Rice on receiving a Silver award in the Multicultural Category from the Advertising Research Foundation. As one of their
27 Inspiring Podcasts in Marketing Research, Insights, Data, and Storytelling
A lot has changed since we reviewed the podcast landscape last year. A few podcasts have disappeared and a number of excellent new ones have