In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs, text analytics providers, and recruiters. I’m always interested in looking for themes, and I’m certainly curious for perspective on where our industry is headed, so I did a little text analysis of my […]
Shakespeare once wrote \”What is in a name?\” If we had to answer him, we’d tell him \”if it’s a brand name, it’s everything.\” Remember the Cola Wars and the Pepsi Challenge? Baylor University did and in 2004 they did a more scientific taste test using a machine to monitor brain activity. When respondents didn’t
BASF, or Badische Anilin-und Soda-Fabrik, uses the tagline: “At BASF, we don\’t make a lot of the products you buy. We make a lot of the products you buy better.” We feel like them. They’re ingredient manufacturers and that’s what Quester does. Certainly, we make some interesting designs when you work with us directly –
