You might not realize it, but Quester is a DOBE certified company, a designation offered by Disability:IN. We’re proud to be a for-profit business that is at least 51% owned, managed, and controlled by a person with a disability (DOBE). Being DOBE certified is a business advantage, especially since some companies have a mandate that […]
Quester is pleased to announce a new release of CoreText Analytics – our text analytics software which has been enhanced with a sentiment analysis feature. Introduced on a SaaS platform in July 2018, CoreText Analytics gives users the ability to import verbatim responses from an entire dataset and quickly produce a report highlighting the most
Gen Z is the next segment of people generating buzz among marketers and researchers trying to build products and services that better meet consumer needs. What is unique about this cohort? Who are they and what’s happening in their lives? And since we regularly hear about the stress, what ARE their drivers of stress? Taking
Though podcasts have been around for more than a decade, you can see in Google Trends that they really took off in 2014. Naturally, the customer insights and experience industry has joined in the fun and knowledge sharing. Below, we’ve listed some of our favorites. Let us know which one is your favorite, or if
Quester continues to push new industry boundaries with the recent launch of a new Alexa skill which allows the company to conduct one-on-one interviews with consumers via voice in households with smart speakers. In partnership with Conagra Brands, Quester recently completed a pilot program in which the Alexa skill was used to talk to consumers
This post summarizes the presentation that Courtney Minor and Tim Hoskins gave at the 2019 Brooklyn Quirk’s Event. Gap is an American clothing and accessories retailer that has enjoyed nearly 50 years of global success with consumers. However, in recent years, they were facing a decline in shopper traffic and sales. Customers were drifting away.
